Earlier this month our CEO, David Franco, attended The American Lawyer's 7th Annual Law Firm Marketing & Business Development Leadership Forum in New York City. After spending two days listening to keynotes, participating in workshops and networking with professionals, David returned to the office ready to pull his hair out!
Do you know that the majority (60 percent) of the visitors to your website are reading it on a phone or tablet?
You ignore this at your peril.
I recently sat down for a 90-minute conversation with the founder and principal attorney at one of New Jersey's most well-respected divorce firms.
This meeting had several interesting takeaways relating to digital marketing issues that many in the legal industry struggle with.
Law firms have operated the same way for most of their existence.
Lately, though, the law world is changing in a few ways, albeit reluctantly.
Demand for legal services may be increasing, but competition is growing, especially in the more common types of legal work. Non-traditional options are available to clients, so there is downward pressure on pricing. With that comes implications for how legal services are structured and marketed.
Blogs for a time were something unusual that few people bothered to do, usually for a specific hobby or cause.
Now almost every business has some type of blog, which means the space is crowded and competitive. Only some will be read. The problem is that many businesses are blogging just to have a blog.
We hate to say it, but if your blog is there only to make your site look complete, then it probably will not help your law firm find clients. Blogs are not meant to be merely a decorative feature on a website, like a formal living room that nobody sits in.
A ruling in U.S. District Court regarding a Florida trademark law case between Uber Technologies, the defendant, and Uber Promotions shows that trademark law is lagging behind digital technology, with unfortunate consequences.
In our social media feeds we often see lawyers, especially those without a lot of support staff, make this common mistake.
Many law firms lately have gotten the memo that content marketing works. They’re blogging, and as a result many are getting found online in search engine results pages.
This increased visibility of legal expertise is good news for the profession. But we are still seeing a dismaying number of attorney websites that are making a major mistake in their content marketing.
Recent data from nearly 4,000 organizations worldwide shows that traditional marketing tactics such as paid advertising are no longer preferred by marketers for revenue generating.