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Connie Kearney
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Digital Marketing
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Author: Connie Kearney
Posted on: May 17, 2016
Categories: Digital Marketing
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Law Firms Begin Using Artificial Intelligence & Your Firm Is Stuck In 2006?

Law Firms Begin Using Artificial Intelligence & Your Firm Is Stuck In 2006?

Earlier this month our CEO, David Franco, attended The American Lawyer's 7th Annual Law Firm Marketing & Business Development Leadership Forum in New York City. After spending two days listening to keynotes, participating in workshops and networking with professionals, David returned to the office ready to pull his hair out!

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David Barbella
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Inbound Marketing
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Author: David Barbella
Posted on: March 28, 2016
Categories: Inbound Marketing
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Go Responsive or Go Home: How Google's Mobile-friendly Push Affects Law Websites

Go Responsive or Go Home: How Google's Mobile-friendly Push Affects Law Websites

Do you know that the majority (60 percent) of the visitors to your website are reading it on a phone or tablet? 

You ignore this at your peril.

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David Franco
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Law Firm Marketing
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Author: David Franco
Posted on: March 11, 2016
Categories: Law Firm Marketing
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A Sit-down With a Prominent New Jersey Divorce Attorney

A Sit-down With a Prominent New Jersey Divorce Attorney

I recently sat down for a 90-minute conversation with the founder and principal attorney at one of New Jersey's most well-respected divorce firms.

This meeting had several interesting takeaways relating to digital marketing issues that many in the legal industry struggle with.

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Linda Rastelli
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Law Firm Marketing
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Author: Linda Rastelli
Posted on: March 07, 2016
Categories: Law Firm Marketing
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5 Trends In Law Firm Marketing

5 Trends In Law Firm Marketing


Law firms have operated the same way for most of their existence.

Lately, though, the law world is changing in a few ways, albeit reluctantly.

Demand for legal services may be increasing, but competition is growing, especially in the more common types of legal work. Non-traditional options are available to clients, so there is downward pressure on pricing. With that comes implications for how legal services are structured and marketed.

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David Franco
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Lead Generation
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Author: David Franco
Posted on: March 04, 2016
Categories: Lead Generation
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Why Some Law Blogs Are Read and Others Are Ignored

Why Some Law Blogs Are Read and Others Are Ignored

Blogs for a time were something unusual that few people bothered to do, usually for a specific hobby or cause.

Now almost every business has some type of blog, which means the space is crowded and competitive. Only some will be read. The problem is that many businesses are blogging just to have a blog.

We hate to say it, but if your blog is there only to make your site look complete, then it probably will not help your law firm find clients. Blogs are not meant to be merely a decorative feature on a website, like a formal living room that nobody sits in.

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David Franco
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Search Marketing
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Author: David Franco
Posted on: February 26, 2016
Categories: Search Marketing
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Uber Ruling Shows Technology Outpacing Trademark Law

Uber Ruling Shows Technology Outpacing Trademark Law

A ruling in U.S. District Court regarding a Florida trademark law case between Uber Technologies, the defendant, and Uber Promotions shows that trademark law is lagging behind digital technology, with unfortunate consequences.

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Linda Rastelli
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Inbound Marketing
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Author: Linda Rastelli
Posted on: February 24, 2016
Categories: Inbound Marketing
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This Extremely Common Social Media Tactic May Not Be Worth Your Time

This Extremely Common Social Media Tactic May Not Be Worth Your Time

In our social media feeds we often see lawyers, especially those without a lot of support staff, make this common mistake.

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David Franco
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Content Marketing
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Author: David Franco
Posted on: February 08, 2016
Categories: Content Marketing
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Gate Your Most Valuable Content! Don’t Give it Away

Gate Your Most Valuable Content! Don’t Give it Away

Many law firms lately have gotten the memo that content marketing works. They’re blogging, and as a result many are getting found online in search engine results pages.

This increased visibility of legal expertise is good news for the profession. But we are still seeing a dismaying number of attorney websites that are making a major mistake in their content marketing.

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Jennifer Alamia
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Law Firm Websites
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Author: Jennifer Alamia
Posted on: February 01, 2016
Categories: Law Firm Websites
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Does Your LEGAL Website Need a Makeover?

Does Your LEGAL Website Need a Makeover?

If you are in any professional services field such as law, your potential clients are now using the web more than ever.

They use it to research their legal problems and to get information about individual lawyers and firms.

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Linda Rastelli
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Inbound Marketing
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Author: Linda Rastelli
Posted on: January 25, 2016
Categories: Inbound Marketing
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Companies Around the Globe Prefer Inbound Marketing 3 to 1

Companies Around the Globe Prefer Inbound Marketing 3 to 1

Recent data from nearly 4,000 organizations worldwide shows that traditional marketing tactics such as paid advertising are no longer preferred by marketers for revenue generating.

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